Just as soon as you get a handle on Google, they switch things up. I have been advising my clients that Google’s Core Web Vitals is a concept you need to understand if you are concerned about your page ranking. If you don’t speak geek, let me translate. Every so often–at least a few times a year–Google introduces […]
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The Ins and Outs of YouTube SEO
YouTube is considered the second largest search engine after Google, but many are still treating it as a social media website. In social media, your goal is to post remarkable and valuable content that will help increase your influence. It’s different when it comes to YouTube. Not only should you post content, but you also […]
The Risks You Take When You Ignore SEO
Many prefer PPC and social media over SEO because they seem to bring quicker results. But those who truly know what financial benefits SEO can bring know that it’s actually a much wiser investment. Investing in SEO brings with it a lot of doubt and uncertainty from those who want to see immediate results. You’ve […]
Why You Should Use Free and Paid Tools for SEO
Conveniently, there is a sizable amount of data about your site that you can collect for absolutely free – just by signing up. However, if you want to get the most out of your time and make the biggest impact with your SEO efforts, a mixture of paid tools and free tools is going to […]
SiteMaps Best Practices and Common Mistakes
Sitemaps are virtually universally accepted as a great idea for getting Google to pay attention to your pages. However, I’ve seen a lot of companies do it strangely. Conveniently, these are very easy problems to fix and nearly immediately see benefits from. Take a look at these best practices and see if there are any […]
How Location Prominence is Affecting You
The Google Pigeon update sent plenty of businesses reeling in confusion when suddenly several of their locations were no longer ranking for their favorite keywords,were ranking for different keywords, or they may have just dropped off the map completely. Pigeon marks a large shift in the local search algorithm, so there are a lot of factors […]
Why You Can’t Avoid NoFollow Links
SEOs seem to have forgotten for some reason that ranking isn’t the sole, ultimate goal of some sites. Another, for instance, is sales, of course. Yet, for some reason, we seem to think that the nofollow link is the enemy. What we’re forgetting is the power of straight publicity. How Nofollowed Links Can Help To […]